Misselling Disruption
As the title suggests, the objective of the article is to question and debunk some of the hype around disruption talk. With disruption talk, I am referring to the deluge of literature and noise around economic and social impact of technology that extrapolates and exaggerates the real change. Agreeably, over last few years disruption as a word has acquired serious currency as a marketing tool, policy input as well as strategic change to individuals and corporations. A boring slide in corporate presentation on competitive risk, if supplemented with that magical word, is enough to make people stay alert and maybe cringe. The economic and emotional impact of disruption is well known – it can put countries, corporations, small enterprises and individuals in a state of scare, or wariness; and I am not touching upon automation, or artificial intelligence, but scenario of unemployment, going out of business and social unrest. As we know, fear sells faster than...